Even though Meta hasn’t included strategy questions in their interview loop for what seems like an eternity, they are quietly laying the groundwork for a full rollout over the next year.
This would mark the first significant change to their interview format in years, providing a fresh challenge to candidates who have become well-prepared for Meta’s existing processes, often through platforms like Product Simply, which specialize in interview preparation.
What Are Strategy Questions?
Strategy questions are designed to assess a candidate’s ability to think broadly and make decisions that can impact the business at a high level. These questions form the top of the funnel in the business journey, spanning from strategic considerations, to product design, to success measurement.
Candidates must answer complex, open-ended business questions, such as:
- “Should Meta launch a phone?”
- “How would you grow Facebook mobile by 15%?”
In these situations, candidates are asked not just to analyze a scenario but to craft a structured, thoughtful, and viable course of action, often based on limited or ambiguous information.
The Evidence
Recent reports from Product Simply show that candidates are now being asked to participate in additional interview sessions, rising from two to three or even four interviews at the same stage. This aligns with changes seen across the web, where interviewees are reporting a broader range of question types, including some that mirror the Google-style Product Strategy interviews.
These are strong signals that Meta is preparing to evolve its process, leaning more heavily into strategy-oriented questions to assess how candidates approach high-level business challenges.
Why This Matters
Introducing strategy questions would bring Meta’s interview process in line with companies like Google and DoorDash, both of which already include these types of questions. It raises the bar, making the interview questions process more challenging and better suited to distinguish top-tier candidates who are not only skilled in execution but also in strategic thinking.
For candidates, this means preparation is more crucial than ever. As Meta works to bring its interview process to a new level, your ability to confidently handle strategy questions could be the difference between success and failure.
Prepare with Product Simply
If you’re preparing for Meta’s interviews, don’t wait for the strategy questions to take you by surprise. Product Simply offers an online course and 1-on-1 product manager interview coaching designed to give you the tools and insights you need to tackle these challenges head-on.
Get ahead of the curve, and ensure you’re ready for Meta’s next evolution
